1. Africa’s E-commerce industry only accounts for 1% of the continent’s retail sector. With a population of 1.2 billion people and more people migrating into cities, how do you make e-commerce work when a majority of your target customers are not connected to the internet? How do you deal with the last-mile delivery challenge? Africa lacks a formal address system, how do you design a solution to that? This book adopts a design thinking approach to explicitly lay out the step by step process of scalable solutions designed to address these problems.
2. Africa has a majority of its population working in the informal sector. This book focuses on open-air market traders, street vendors & hawkers. These merchants continue to rely on their traditional offline sales channel when their counterparts who are tech-savvy have moved to online. How do you design a business model that works for this class of merchants who have been left on the other side of the digital divide and their clientele who are mostly looking for dirt cheap inventory? Dig in to find out how the digitally illiterate merchants can be on-boarded onto a platform solely dedicated for them to reach an incredibly high number of consumers and how internet users can be saved time and money to find the exact items they were looking for at the cheapest prices.
3. Africa is the biggest consumer of second-hand cars in the world. The auto services industry for these cars is highly fragmented and infested by many bad actors. Almost every car owner in Africa has a tale to tell on the worst experience they have had from exploitation by the bad players. This is one industry that is very ripe for disruption. This book takes a deep dive into the tech startup meant for this market.
4. A majority of people in Africa depend on public transport for their daily commute. While ride-hailing apps revolutionized the taxi industry, they still remain unaffordable to most people. Learn about how the pain points associated with public transport are addressed through a tech startup and the future it will bring to both riders and fleet operators.
5. This book also covers the much-needed tool for restaurant owners in Africa.
Detailed explanations about the markets covered in this book are available for free at http://www.potential-unicorns.com which is a website that will give you the clearest picture of what to expect inside this book.
