Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
CRM Project Management Ebook
Building Realistic Expectations and Managing Risk
By: Michael Gentle
Publisher:
Kogan Page
Print ISBN: 9780749438982, 0749438983
eText ISBN: 9780749447212, 0749447214
Edition: 1st
Pages: 240
Copyright year: 2006
Format: PDF
Available from $ 47.99 USD
SKU: 9780749447212
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