Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Digital Darwinism Ebook
Branding and Business Models in Jeopardy
By: Ralf T. Kreutzer; Karl-Heinz Land
Publisher:
Copernicus
Print ISBN: 9783642544002, 3642544002
eText ISBN: 9783642544019, 3642544010
Copyright year: 2015
Format: EPUB
Available from $ 34.99 USD
SKU: 9783642544019
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