IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.
Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
ISBN-13: 978-1285429779
ISBN-10: 128542977X
