IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.?
The gold standard for today?s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.?
The world of marketing is changing everyday?and in order for students to have a competitive edge, they need a textbook that reflects the best of today?s marketing theory and practices.?Marketing Management?is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice.
- ISBN-10:?0133856461
- ISBN-13:?978-0133856460
