?entrepreneurs need to move past the psycho-babble and read this book? or be left hopelessly behind.? ? Joseph Tripodi, The Coca-Cola Company
?More than anything else, however, I am simply plain envious. It is a book I wish I had the intelligence to jot down? Studying Sharp?s critique of the cult of differentiation made me smile. And I laughed out loud at his characterization of supposedly dedicated consumers as ?uncaring cognitive misers.? ? Marketing Week
?The evidence in this book should make any marketer think hard about how they handle their brands.? ? Kevin Brennan, General Manager, Snacks and Marketing Director, Kellogg UK
?A scientific journey that reveals and explains with great rigor the Laws of Growth.? ? Bruce McColl, Mars Incorporated
?This book places marketing?s myth-makers, of which there are a lot of, in their proper place.? ? Thomas Bayne, MountainView Learning
?A truly thought-provoking guide.? ? Timothy Keiningham, IPSOS Loyalty
?Till every marketer applies these learnings, there will be a competitive advantage for individuals who do.? ? Mitch Barnes,The Nielsen Company
?There?s competitive advantage here for those who understand and follow this book?s lessons.? ? Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.
?This book ought to be required reading on any marketing course.? ? Colin McDonald, the ?father? of Single-Source analysis and writer of Tracking Advertising & Monitoring Brands
Click here to download the accompanying reference guide.
How Brands Grow: What Marketers Don?t Know ? Byron Sharp ? AudioBook
