This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
Additional ISBNs
9781498714709, 9781498714723, 1498714706, 1498714722
How to Win at CRM Ebook
Strategy, Implementation, Management
By: Seth Kinnett
Publisher:
Auerbach Publications (T&F)
Print ISBN: 9781498714709, 1498714706
eText ISBN: 9781351646024, 1351646028
Edition: 1st
Copyright year: 2018
Format: EPUB
Available from $ 29.18 USD
SKU: 9781351646024R90
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