Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers? needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product
Additional ISBNs
9781138457058, 9781138032187, 1138457051, 1138032182, 9781315314594, 9781138457058, 1315314592, 1138457051
Introduction to Market Access for Pharmaceuticals Ebook
By: Mondher Toumi
Publisher:
CRC Press
Print ISBN: 9781138032187, 1138032182
eText ISBN: 9781315314587, 1315314584
Edition: 1st
Copyright year: 2017
Format: EPUB
Available from $ 56.00 USD
SKU: 9781315314587R90
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