IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.
The?Eighth Edition?of?Marketing Research?continues to provide readers with a ?nuts and bolts? introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition?continues with the successful condensed and streamlined organization as the previous edition.?An integrated case study throughout the text helps readers relate the material to the real world?and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
- ISBN-10:?0134167406
- ISBN-13:?978-0134167404
