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Marketing: The Core 5e?by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty ? from the professor who just wants a good textbook and a few key supplements.?Marketing: The Core?utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences.
- ISBN-10:?0078028922
- ISBN-13:?978-0078028922