A Framework for Marketing Management 5th by Philip Kotler
ISBN-13: 9780132539302
ISBN-10: 0132539306
The fifth edition of A Framework for Marketing Management is a concise paperback
adapted from Philip Kotler and Kevin Lane Keller?s fourteenth edition of Marketing
Management. Its streamlined approach will appeal to those who want an authoritative
account of current marketing management practices and theory plus a text that is short
enough to allow the incorporation of outside cases, simulations, and projects. Like previous
editions, the fifth edition of A Framework for Marketing Management is dedicated to helping
companies, groups, and individuals adapt their marketing strategies and management to the
marketplace of the twenty-first century.
