Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By George Belch
By: George E Belch
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260259315, 1260259315
eText ISBN: 9781260796452, 1260796450
Edition: 12th
Copyright year: 2021
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.
Nearly everyone is influenced to some degree by advertising
and other forms of promotion. Organizations in both
the private and public sectors have learned that the ability
to communicate effectively and efficiently with their
target audiences is critical to their success. Advertising
and other types of promotional messages are used to sell
products and services as well as to promote causes, market
political candidates, and deal with societal problems
such as alcohol and drug abuse. Consumers are finding
it increasingly difficult to avoid the efforts of marketers,
who are constantly searching for new ways to communicate
with them.
Additional ISBNs
9781260259315|9781264075065|9781260973617, 1260259315|1264075065|1260973611, 9781260259315|9781264075065, 1260259315|1264075065
