Advertising by Design Generating and Designing Creative Ideas Across Media 2nd by Robin Landa
By: Robin Landa
Publisher: John Wiley & Sons P&T
Print ISBN: 9780470362686, 0470362685
eText ISBN: 9780470950791, 047095079X
Edition: 2nd
Specifically geared toward designers, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. This new edition will feature up-to-date examples and expand its coverage of alternative forms of advertising, such as blogging, YouTube, guerilla advertising, and advertising on mobile devices.
Additional ISBNs
9786612889035|9780470913017|9780470913000, 6612889039|0470913010|0470913002
