Business Research Methods 9th Edition by William G. Zikmund
By: William G. Zikmund; Jon C. Carr
Publisher: Cengage Learning
Print ISBN: 9781285202068, 1285202066
eText ISBN: 9781285401188, 1285401182
Edition: 9th
Copyright year: 2013
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
