Consumer Behavior Buying, Having, and Being 11th Global Edition by Michael R. Solomon
By: Solomon, Michael R.
Publisher: Pearson UK
Print ISBN: 9781292017419, 1292017414
eText ISBN: 9781292017419, 1292017414
Edition: 11th
Copyright year: 2015
For undergraduate and MBA courses in consumer behavior.?Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people social experiences.This program will provide a better teaching and learning experience for you and your students. Here how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Additional ISBNs
9780133450897, 9780133451153, 9780133472233, 9780133849615, 9781292057057, 0133450899, 0133451151, 013347223X, 0133849619, 129205705X
