E-Commerce 2016 12th Edition by Kenneth Laudon
By: Kenneth C. Laudon; Carol Guercio Traver
Publisher: Pearson
Print ISBN: 9780133938951, 0133938956
eText ISBN: 9780133939101, 0133939103
Edition: 12th
Copyright year: 2017
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon?s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today?s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.
Additional ISBNs
9780134026213, 9780133939101, 0134026217, 0133939103
