E-marketing International Editions 7th by Judy Strauss
By: Strauss, Judy; Frost, Raymond
Publisher: Pearson UK
Print ISBN: 9781292000411, 1292000414
eText ISBN: 9781292000411, 1292000414
Edition: 7th
Copyright year: 2014
For courses in Internet Marketing or E-marketing.Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.This edition reflects the disruption to the marketing field based on social media.
