Global Business Today 4th Fouth Canadian Edition by Charles W. L. Hill Dr
by Charles W. L. Hill Dr (Author), Thomas McKaig (Author)
ISBN-10: 1259024989
ISBN-13: 9781259024986
Global Business Today is intended for the first international business course at either the undergraduate or the MBA level. The Fourth Canadian edition (1) integrates the Canadian perspective on international business and Canada?s place within the international business environment, (2) is comprehensive and up-to-date, (3) goes beyond an uncritical presentation and shallow explanation of the body of knowledge, and (4) focuses on implications for business.
Global Business Today makes important theories, issues, and practices accessible and interesting to Canadian students through both Canadian and International examples. The Fourth edition pays close attention to small- and medium- sized enterprises and their push onto the international business scene.
