Internet Marketing Integrating Online and Offline Strategie 3rd Edition by Mary Lou Roberts
By: Mary Lou Roberts; Debra Zahay
Publisher: Cengage Learning
Print ISBN: 9781133625902, 1133625908
eText ISBN: 9781285402031, 1285402030
Edition: 3rd
Copyright year: 2013
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
9781285212869, 9781133828570, 128521286X
