Management Information Systems Managing the Digital Firm 16th Edition by Kenneth C. Laudon
By: Kenneth C. Laudon; Jane P. Laudon
Publisher: Pearson
Print ISBN: 9780135191798, 0135191793
eText ISBN: 9780135192115, 0135192110
Edition: 16th
Copyright year: 2020
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Additional ISBNs
9780135192047, 0135192048
