Marketing 10th Canadian Edition by Frederick Crane and Roger A.Kerin
by Frederick Crane (Author), Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author)
ISBN-10 : 1259268802
ISBN-13 : 9781259268809
Publisher : McGraw-Hill Ryerson (Feb. 14 2017)
The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today?s competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.
