Marketing An Introduction 14th Edition by Gary Armstrong; Philip Kotler
Print ISBN: 9780135204436, 0135204437
eText ISBN: 9780135193389, 0135193389
By: Gary Armstrong; Philip Kotler
Publisher: Pearson
Print ISBN: 9780135204436, 0135204437
eText ISBN: 9780135193389, 0135193389
Edition: 14th
Copyright year: 2020
For undergraduate principles of marketing courses. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value ? creating it and capturing it drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Additional ISBNs
9780135193365, 0135193362
