Marketing Management 14th Fourteenth Canadian Edition by Philip Kotler
By: Philip Kotler; Kevin Lane Keller; Subramanian Sivaramakrishnan; Peggy H. Cunningham
Publisher: Pearson Canada
Print ISBN: 9780132161077, 0132161079
eText ISBN: 9780133076752, 013307675X
Edition: 14th
Copyright year: 2013
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice. The text consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
