Public Relations 2nd Edition by Tom Kelleher
By: Tom Kelleher
Publisher: Oxford University Press
Print ISBN: 9780190925093, 0190925094
eText ISBN: 9780190925109, 0190925108
Edition: 2nd
Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
Additional ISBNs
9780190925093|9780190086589|9780190925116, 0190925094|0190086580|0190925116