Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4th Global Edition by Kevin Lane Keller
By: Kevin Lane Keller
Publisher: Pearson UK
Print ISBN: 9780273779414, 0273779419
eText ISBN: 9780273779445, 0273779443
Edition: 4th
Copyright year: 2013
For students, managers and senior executives studying Brand Management.Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
