Transportation A Supply Chain Perspective 7th by John J. Coyle
By: John J. Coyle
Publisher: Cengage Learning
Print ISBN: 9780324789195, 032478919X
eText ISBN: 9781111786397, 1111786399
Edition: 7th
Copyright year: 2011
Transportation is arguably the most critical component of global supply chains. And one of the most complex. Delivering comprehensive coverage of current domestic and global transportation trends, TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 7e equips your students with a solid understanding of this dynamic field. More student friendly than ever, the SEVENTH EDITION helps readers understand both the fundamental role and importance of transportation in companies and in society, as well as the complex environment in which transportation service is provided today. Taking a managerial approach, the authors give students the tools to successfully adapt to this fast-paced and rapidly changing industry. The text is organized into three parts. Part I provides a framework and foundation for the role of transportation from a micro and macro perspective in supply chains. Discussions include both the theoretical and managerial dimensions of transportation in supply chains, including regulation and public policy. Part II focuses on the providers of transportation, offering an industry overview, operating and service characteristics, cost structure, and current challenges and issues. Part III focuses on a variety of critical transportation management issues, providing insightful discussions of the strategic activities and challenges involved in the movement of goods through the supply chain.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
9781133465935, 9781111278458, 1133465935
