Understanding Canadian Business 9th Canadian Edition by William Nickels
By: NICKELS
Publisher: McGraw-Hill Ryerson Ltd. Canada
eText ISBN: 1259261514, 9781259087370, 1259087379
Edition: 9th
Understanding Canadian Business Ninth edition remains current featuring the latest business practices and other developments affecting business including sustainability, motivation myths, Generation Z, green, ethnic, and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to student and instructor feedback and making changes and enhancements based upon many of the recommendations.
The author team have used their own materials, and are dialed into what?s happening in business and in the classroom, and right now, what?s happening, is ?change?. The message ?no more business as usual? is one that resonates in Nickels 9e in the content and in the way in which technology is being integrated.
