Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Additional ISBNs
9781118489512, 9781118489499, 9781118489505, 9781283893305, 1118489519, 1118489497, 1118489500, 1283893304
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI Ebook
By: Jesko Perrey, Dennis Spillecke
Publisher:
John Wiley & Sons P&T
Print ISBN: 9781118489529, 1118489527
eText ISBN: 9781118489505, 1118489500
Edition: 2nd
Format: PDF
Available from $ 36.54 USD
SKU: 9781118489505R120
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