In addition to sharing theoretical and methodological findings, the book shows how to apply the proposed methods to a variety of problems — e.g. in consumer behavior, decision-making, marketing data and social network structures. Both methodological aspects and applications to a wide range of areas such as economics, behavioral science, marketing science, management science and the social sciences are covered.
The book is chiefly intended for researchers and practitioners who are interested in the latest developments and practical applications in these fields, as well as applied statisticians and data analysts. Its combination of methodological advances with a wide range of real-world applications gathered from several fields makes it of unique value in helping readers solve their research problems.
