Ad Critique teaches advertising, marketing, and management students–both the “suits” and the “creatives”–how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Product details
- File Size: 15206 KB
- Print Length: 210 pages
- Page Numbers Source ISBN: B00974IO9O
- Publisher: SAGE Publications, Inc; 1 edition (December 14, 2011)
- Publication Date: May 8, 2015
- Language: English
- ASIN: B00XEP6MZA
- Text-to-Speech:
Enabled
- Word Wise: Not Enabled
- Lending: Not Enabled
- #862
in Communication Reference (Kindle Store) - #974
in Commercial Graphic Design (Kindle Store) - #1154
in Academic & Commercial Writing Reference
