Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Additional ISBNs
9780761912491, 9780761912484, 0761912495, 0761912487, 9780761912484
Advanced Focus Group Research Ebook
By: Edward F. Fern
Publisher:
SAGE Publications, Inc
Print ISBN: 9780761912491, 0761912495
eText ISBN: 9781452216423, 1452216428
Edition: 1st
Pages: 264
Copyright year: 2001
Format: PDF
Available from $ 32.80 USD
SKU: 9781452216423R90
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