Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Additional ISBNs
9786611189921, 9780203158340, 9781281189929, 9781134972340, 9781134972333, 9781134972296, 6611189920, 0203158342, 1281189928, 1134972342, 1134972334, 1134972296, 9780415027816, 9780416745306, 9780416745207, 0415027810, 041674530X, 0416745202
Advertising as Communication Ebook
By: Gillian Dyer
Publisher:
Routledge
Print ISBN: 9781138136670, 1138136670
eText ISBN: 9781134972333, 1134972334
Edition: 1st
Pages: 248
Copyright year: 1982
Format: EPUB
Available from $ 16.38 USD
SKU: 9781134972333R90
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