What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Additional ISBNs
9781598741780, 9781598741797, 1598741780, 1598741799, 9781598741780, 1598741780
Archaeology Is a Brand! Ebook
The Meaning of Archaeology in Contemporary Popular Culture
By: Cornelius Holtorf
Publisher:
Routledge
Print ISBN: 9781598741797, 1598741799
eText ISBN: 9781315434070, 1315434075
Edition: 1st
Copyright year: 2007
Format: EPUB
Available from $ 16.78 USD
SKU: 9781315434070R90
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