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Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner?, Third Edition?presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft? Office Excel? add-in XLMiner? to develop predictive models and learn how to obtain business value from Big Data.
- ISBN-10:?1118729274
- ISBN-13:?978-1118729274