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Bateman and Snell?s?Management: Leading & Collaborating in a Competitive World?is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell? results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are?cost, quality, speed, innovation, service and sustainability.
- ISBN-10:?0077862546
- ISBN-13:?978-0077862541