International Business A Managerial Perspective 8th Edition by Ricky Griffin
By: Ricky Griffin; Mike Pustay
Publisher: Pearson
Print ISBN: 9780133506297, 0133506290
eText ISBN: 9780133851441, 0133851443
Edition: 8th
Copyright year: 2015
For International Business Courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
