International Business Competing in the Global Marketplace 9th by Charles W. L. Hill
ISBN 9780078029240
MHID 0-78029244
It is now two decades since I began work on the first edition
of International Business: Competing in the Global
Marketplace. By the third edition the book was the most
widely used international business text in the world.
Since then its market share has only increased. I attribute
the success of the book to a number of goals I set for
myself when I embarked on the first edition of the book.
Specifically, I wanted to write a book that ( 1) was comprehensive
and up-to-date, (2) went beyond an uncritical
presentation and shallow explanation of the body of
knowledge, (3) maintained a tight, integrated flow between
chapters, ( 4) focused on managerial implications,
and (5) made important theories accessible and interesting
to students.
Over the years, and through eight additional editions, I
have worked hard to adhere to these goals. It has not always
been easy. An enormous amount has happened over
the past two decades, both in the real world of economics,
politics, and business and in the academic world of theory
and empirical research. Often I have had to significantly
rewrite chapters, scrap old examples, bring in new ones,
incorporate new theory and evidence into the book, and
phase out older theories that are increasingly less relevant
to the modem and dynamic world of international business.
That process continues in the current edition. As
noted below, there have been significant changes in this
edition, and that will no doubt continue to be the case in
the future. In deciding what changes to make, I have been
guided not only by my own reading, teaching, and research,
but also by the invaluable feedback I receive from professors
and students around the world who use the book, from
reviewers, and from the editorial staff at McGraw- Hill. My
thanks go out to all of them.
