Marketing Strategy, Text and Cases 7th Edition by O. C. Ferrell
by O. C. Ferrell (Author), Thomas W. Speh (Author)
ISBN-13: 9781337296519
ISBN-10: 1337296511
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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