Marketing The Core 8th Edition by Roger Kerin
By: Roger Kerin
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260088861, 1260088863
eText ISBN: 9781260483512, 1260483517
Edition: 8th
Copyright year: 2020
Marketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors? commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides alternate cases and a 5000 item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities.
Additional ISBNs
9781260711455, 1260711455
