Principles of Marketing 16th Edition by Philip Kotler
By: Philip Kotler; Gary Armstrong
Publisher: Pearson
Print ISBN: 9780133795028, 0133795020
eText ISBN: 9780133850680, 0133850684
Edition: 16th
Copyright year: 2016
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it?s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today?s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Additional ISBNs
9780134166360, 9780133850697, 0133850692
