Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.
In this book, you will learn:
– Ways to conduct research and gain insight into your clients’ situations
– A process for establishing strategies and plans for your projects
– How to develop a cohesive concept and visual direction for each client/job
– An iterative approach to prototype, test, refine, and produce effective design
– Techniques for presenting and documenting creative work
– Tips for making your design studio operate efficiently and consistently
Product details
- Series: Voices That Matter
- Paperback: 239 pages
- Publisher: New Riders; 1 edition (August 23, 2013)
- Language: English
- ISBN-10: 0321928849
- ISBN-13: 978-0321928849
Product Dimensions:
5.4 x 0.5 x 8 inches- Shipping Weight: 10.6 ounces (View shipping rates and policies)
- Customer Reviews: 48 customer ratings
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