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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and?expanding the pedagogical utilities.
- ISBN-10: 1138100336
- ISBN-13: 9781138100336
