This multidisciplinary text?is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
- the ancient Olympics
- the modern revival of the nineteenth century
- the development of the Games throughout the twentieth century.
- the media and the Olympics
- Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
| ISBN-13: | 9781134281503 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 11/10/2004 |
| Series: | Student Sport Studies |
| Sold by: | Barnes & Noble |
| Format: | E-book |
| Pages: | 288 |
| File size: | 1 MB |
