This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. And now it?s delivered in a concise, accessible format that fits in any bag or purse!
Each method of research is distilled down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. This valuable guide:
Dismantles the myth that user research methods are complicated, expensive, and time-consuming
Creates a shared meaning for cross-disciplinary design teams
Illustrates methods with compelling visualizations and case studies
Characterizes each method at a glance
Don?t wait to get your team on the same page and designing in a completely new, more effective way!
