The difference between helping and selling is just two letters If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clut?ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Youtility Edition by Jay Baer and Publisher Portfolio. Save up to 80% by choosing the eTextbook option for ISBN: 9781101633885, 1101633883. The print version of this textbook is ISBN: 9781591846666, 1591846668.
